Graphic Design – Designing For the Short Term Memory

Think differently.

Start by changing the way you think about the word “simple.” Simplicity is not easy. Simplicity is innovative. It is more challenging and takes more discipline than the “kitchen sink” theory of design. If applied correctly to your brand strategy, you can say more with less.

5 key advantages to simplicity in design and messaging.

1. It is easily recognizable.

2. It is memorable.

3. It reduces visual and emotional tension.

4. It is easy to understand.

5. It allows for a direct, coherent, consistent message across all brand channels.

Take advice from the experts.

Marissa Mayer, Google’s director of consumer Web products, sums the importance of design simplicity excellently:

“Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open-and that can be intimidating and occasionally harmful.”

Google stays true to the equation: Robust Product + Simple, Direct Presentation = Success.

Test your brand.

An easy way to evaluate the effectiveness of your marketing materials is to sit down and look at them briefly. Skim them. Don’t spend any more time than you would as a consumer looking at someone else’s materials for the first time. Now step away. Read a chapter in a book. Go on a walk. Do something distracting. Then sit down and think about your materials. What do you remember? Is you message clear? Is your design consistent? If you have trouble remembering your colors, focus or message, others certainly will too.

Photography For Beginners – Make Your Subject Really Stand Out

Great photography subjects are all around us. You do not have to go far to find interesting people, flowers, or wildlife. The real test is to use your skills to create a photo with genuine impact.

How do you make your subject really stand out in a photograph? It is tempting, but quite wrong, to blame the camera when your photo does not work out the way you want. You need to know right now that a more expensive camera will not automatically make you a better photographer. In truth, the techniques in this article will work for almost any camera. All you need are manual aperture and shutter speed settings, and a decent zoom lens.

Here are a few simple tips for adding impact to your subject.

Tip # 1. Highlight A Brightly Lit Subject Against A Dark Background. If you are shooting a subject in full sunlight, with a shady background, the subject is always going to stand out. This is a simple principle to understand, but it is a little easier said than done.

When your photograph has two very different levels of light, the lightmeter in your camera can be confused. It may expose for the dark background, causing your subject to be overexposed. The trick is to expose for the subject.

You can not do this on automatic. What you need to do is switch your camera to manual, and adjust the aperture and / or shutter speed settings until the photo is underexposed by one or two stops (depending on the lightmeter). When you get the balance right, you should have a dark background and a perfectly exposed subject.

Tip # 2. Use A Small Depth Of Field To Blur The Background. You have seen plenty of photos where the subject is sharp and clear, but the rest of the picture is completely out of focus. You will find this an easy way to add impact to the subject, and a three-dimensional effect to your whole photo.

To achieve this, you use a combination of a large lens and a wide aperture. First, zoom in on the subject with your largest magnification. This will naturally reduce the depth of field. Then adjust the aperture to its widest setting. A wide aperture will reduce the depth of field even further.

The closer you are to the subject the more pronounced the effect becomes.

Tip # 3. Use A Wide Angle Lens To Exaggerate Perspective. This technique is almost the opposite of Tip # 2. A wide angle lens makes everything in your photo appear much smaller, so objects in the distance seem much further away than they really are. Meanwhile, you can stand very close to a subject in the foreground (a person, animal etc) and still fit it in the frame.

As a result, your close-up subject will appear to tower over a background in which everything else looks very small and distant. Although the surroundings will be mostly in focus (the wide angle lens has a much larger depth of field), they will seem reliably small and insignificant, making your subject seem larger and more dominant by comparison.

So there you have three fairly simple ways to add impact to the subject in your photos. Because my background is in nature, I usually think in terms of wildlife, but you can probably think of many subjects that will benefit from these techniques.

The great thing is, you do not need a professional camera to try these ideas out. As I said earlier, if you have a zoom lens, and manual control of your aperture and shutter speed, you can add impact to your photos with just a little practice.

Even better, in the age of digital photography, practice costs nothing … so get out there and start snapping!

In-Depth Analysis of Web Designing

Over the past few years, the web designing has changed drastically. Gone are the days, when static and very dull websites were in use. Off late, the web technology has gained momentum and now every business, whether big or small, requires very interactive websites.

What are interactive websites? These are basically the dynamic websites which provide amazing browsing experience to the users. In these websites, the web pages are fetched directly from the server. Let me discuss what you should keep in mind while designing a website.

Homepage

The most important web page of your website is the homepage. Whenever anyone types the domain of your website, then this page will get opened up. It is very important that this page will be designed in the proper manner so that the visitors get more memorable experience. What should you put on the website? Nowadays, the info-graphics are considered as the most engaging thing. These are basically the messages, carved on the banners in order to get the glance of the visitors. The banners and taglines should remain in sync with the theme of the business. Any mismatch will land you in big trouble.

Logo & Brief Overview of the Company

The logo, as well as overview of the company, helps in infusing confidence in the buyers. Though it is considered as a very simple job, yet these small things influence the mind of the buyers to the greater extent.

Navigation

Nowadays, every website contains a huge array of products. So, proper navigation is very important in this in order to move from one category to another. The linking should properly be provided so that users don’t find any difficulty during navigation.

Font family, text style and color combinations

Though the standard has already been defined related to the font family, yet the designers should offer much attention to the font size, styles and color combinations. These things help in providing amazing browsing experience to visitors.

Enquiry/ Contact Form

This is the most important thing which is related to the website. Using inquiry form, the visitors have the option to get the details of your products. This is a gateway to start communication. In most of the cases, contact form and enquiry form serve the same purpose.

Search Option

It is very important to provide the search option. The reason being every e-commerce website contains hundreds of items. The search box helps in providing the exact product to the buyers. Most of the people don’t have much time to scroll down and to navigate from one web page to other. So, this box saves their time.

These are certain things which are mandatory features of any website. If your website lacks in these features, then this will eventually affect your business. So, you should power your web with such features, if you want to offer the amazing experience to visitors.

Yamaha Star Bolt R-Spec 2015 – A Great Cruiser

Overview:

Yamaha has always created sophisticated and advanced two wheeled vehicles for the industry. It has some of the best bikes listed in its credits, and Star Bolt R-Spec is one of them. The powerful engine and its capacity to produce torque enable you to ride the bike on all tracks, no matter how bumpy or uneven they are. The sophisticated and up to date technology used in the bike is an evidence of the smartness of engineers of the company. The bike is designed in a way that enhances its overall performance and gives it an amazing outlook. The performance of this bike as a cruiser is wonderful in the presence of many special features, and can easily be enhanced with the help of accessories present in the market. The tank and side panels of the bike are printed with beautiful graphic designs that give an overall unique look to the bike. Yamaha has officially launched Start Bolt R-Spec in two different colors, which are, Raven Black and Matte Silver colors. All the parts of the bike are designed in a way that not only give it a beautiful look but also strength and durability.

Key Features:

This amazing powerful cruiser runs on a 942cc, air-cooled, SOCH, V-twin, 4 stroke, 4 valve engine. Yamaha has used wet-clutch technology in the bike to complement the capacity of engine. Some of the other key features of this bike include: transistor controlled ignition technology (TCI), rear dual piggyback shocks and telescopic fork on front, rear and front wave-type 298mm brake discs, low adjusted seat, digital speedometer, LED rear taillight, and 3.2 gallons fuel tank for a safe long ride. The bike gives fuel average of about 51mpg, which is good enough for such a heavy cruise bike. The low adjusted seat and positon of the handlebars allow rider to have a comfortable ride. Yamaha Star Bolt R-Spec comes with a limited 1 year company warranty. With all the standard equipment, oils, and fuel, the weight (wet weight) of this bike is 540 lb or 244.9kg.

ยท Accessories:

To make its bikes durable and give them great versatility, Yamaha produces a great number of accessories for all of its bikes. These accessories are easily available in the market at reasonable prices. These accessories are meant to enhance the function of the bike and gives it a beautiful look. Some of the accessories available for the Star range of Yamaha are:

o Engine Guards

o Bolt Fork Gaiters

o Deluxe side bag kit

o Luggage Rack

o Brass billet grips

o Brass rider footpegs

o Passenger seat kit

o Customize 40 spoke wheels

o Engine guards

o Chrome Led's lamp

o Bolt passenger backrest

Price:

The starting price of this bike is not much as compared to its features and technology. It is available in the market for $ 8,390.